The marketing trends have constantly changed, and businesses are finding new ways to reach and connect with their customers. The marketing strategies we were applying ten years ago are not applicable or successful anymore, and the technology wheel is continuously spinning.
It is crucial to know your marketing funnel and work accordingly. If a business is unaware of its marketing funnel, they are not creating efficient marketing strategies, which results in losing clients and sales. According to Salesforce, 68% of companies have not even identified their marketing funnel. And as marketing experts in Pakistan, we are telling you that you are missing a big thing.
The marketing funnel explains the customer’s journey with your business. It helps explain how the user will interact with your business, then make a purchase from you and become a customer.
The concept of Marketing Funnel was first founded in 1988 by St. Elmo Lewis. Since then, we have seen a lot of modifications in the marketing funnel because of the constantly changing marketing trends.
The AIDA Model is a well-known marketing model that has now been utilized in digital marketing. AIDA stands for Awareness, Interest, Desire and Action.
Awareness: This is the first time the user will interact with your business and know that your business exists. Make sure you deliver a good impression.
Interest: Once people know about your business, it is now time to create interest among them.
Desire: This step includes touching the customer’s pain points and developing a desire to buy the product.
Action: This is the step where the user will make a confirmed purchase from you.
Every business is unique in its own way. And therefore, their marketing strategies should not be the same. But every business can apply a few strategies and tricks to help boost and customize their business strategies. Some of them are listed below.
Social media has become a powerful source of spreading awareness and brand recognition. If you know how to use social media campaigns, this step should be easier for you. But if you are new to this, you can always hire social media marketing experts to create your brand awareness.
According to a survey, Presenting a brand consistently across all platforms can increase revenue by up to 23%. And different social media platforms can be a great source to launch or create hype about your brand. This is the top of the funnel stage. The best way to build brand awareness is to add daily social media updates, write blogs or share audio podcasts.
Now is the time to stand out from the crowd and show your true colors. There are already many direct and indirect competitors in the market, so you need to apply some strategies to be at the top of the list. For starters, you can start working on Search Engine Optimization to improve your search engine rankings.
An SEO expert can help you add related keywords and valuable content to your business website. This is the stage of the marketing where you need the audience to click on your landing pages. Provide them with some information or entertainment so they can interact and engage with your business.
This is the step where you touch the consumer’s pain points and make them choose you. After the first two steps, the consumer will know about your business. Now you need to make them understand why they should choose you over others?
Present your business so that you can feel and understand their problem, and you have a perfect solution for them. Digital Advertising, SEO and email marketing are good strategies to apply at this step.
Your priority should be getting a sale, not profit, at this stage. And that is why giving them a good discount or a great deal will help you make them buy from you. This is the time to convert your potential customers into paying customers.
Quality CTAs, sales, and giving discounts can benefit your business and be a perfect way to grab some potential customers.
The last stage of the funnel is to build loyalty and make them buy again from you. You can not force them to buy from you again (obviously!), but customers will never forget how their experience was with you. And this can convince them to buy from you again. A few things that matter to building loyalty are:
Creating a marketing funnel for your business is just a start. The actual game begins when you start implementing it. And it is not an easy process. You might need to reconsider or even change your strategy at some point. But consistency is the key. Keep going with your strategy and follow the above-mentioned steps. You will soon see a significant difference in your marketing and sales.