A visual identity is a set of graphic elements that will allow a brand to differentiate itself from the competition and be recognized in its market.
When I say that it must be recognized, that means both by customers and its prospects as its partners throughout its existence. The creation of a visual identity will allow a brand to express its personality and character and create a link with its target customers.
As I’ve mentioned about the brand’s visual presentation, for instance, typography, colors, slogan, packaging, logo, Etc. These things represent your brand value, and if you work on them properly, your brand will grow because it’s like a dish. Why I’m giving this example? Look, a chef represents their dish to the judges or customers in a very decorative and delicious way. When customers or judges see it, they immediately say that it looks delicious even without eating it.
So, the visual Identity is like a dish of your brand. Your brand is a dish and if you know your target audience, decorate your brand according to them. It will gain their attention for sure.
Use a slogan according to your brand, and it should be catchy and use authentic colors to look it more attentive.