What is the difference between SEO and SEM?

SEO is a marketing strategy that helps improve how your website appears on search engines. It works to make sure you show up first for relevant keywords and phrases and ensure the site’s web content has been created to make it easier for online users to navigate through results pages. Effective SEO will increase traffic to your website by identifying and getting your site ranked highly on search engines.

SEM is an online marketing strategy that allows potential customers to find you through advertising, such as pay-per-click ads or banner advertisements. This type of digital marketing uses keywords and phrases in order to target specific users who might be interested in what you have to offer. SEM works to ensure that you reach your desired audience by using paid ads on search engine sites, social media platforms like Facebook, and other popular websites.

Together, SEO and SEM help businesses take control of their digital marketing strategy by using keywords and phrases targeted at specific audiences. When done correctly, both SEO and SEM can be highly effective strategies for online success.